Got staffing issues?
To address the increasing demand for more workers in New York State’s long term care workforce, IHA WIO launched the Caring Gene® recruitment campaign. The goal is to both change perceptions of working in long term care and to fill critical positions such as CNAs, HHAs, PCAs, and support roles by appealing to an individual’s innate desire to care for others. The campaign targets individuals who may have this quality – the Caring Gene®. Utilizing a mix of creative tv, radio, out of home, and digital ads, the aim is to draw potential job seekers to https://www.caringgene.com/, a website housing information about the long term care industry in New York State where providers are able to post jobs and receive applications. Since this award winning campaign was launched in June 2019, it has been visited by 1.7 million individuals with over 200 long term care providers actively participating.
The campaign is being re-launched and will run through March of 2022. Unique to this campaign will be the use of artificial intelligence, which will utilize machine learning and natural language processing to identify more candidates who have the Caring Gene®. We believe this new capability will significantly increase the number of job seekers visiting the website. In conjunction with the re-launch of this campaign, plans are underway to run a series of Caring Gene® Virtual Job Fairs in late Fall.
Long term care providers will be able to set up virtual booths to have online conversations and interviews with prospective job seekers. We will be partnering with a number of organizations to solicit job seekers to these fairs including: the New York State Department of Labor, local workforce development organizations, immigration and refugee centers, veterans organizations, community colleges and vocational training programs as well as area councils on health care education.
Please participate in these Caring Gene® program initiatives. There is no cost to you to participate in either of these programs.
Below are links to two recent press releases on the Caring Gene® program highlighting recent awards for the campaign and the re-launch this month.
